Genisys Credit Union is excited to announce that they are the recipient of the 2022 Outstanding Credit Union of the Year, Large Asset Size, Award by the Michigan Credit Union League (MCUL). The award recognizes a credit union for outstanding contributions towards member services and community engagement.
“We are honored to be named Outstanding Credit Union of the Year by the MCUL. The Genisys team is committed to upholding a sound financial & operational foundation in order to build an environment that best meets the needs of our members,” said Jackie Buchanan, President & CEO of Genisys Credit Union. “This award validates and attests to the endless contributions the team makes for continued success. A big thank you to our members for making us their credit union of choice. We appreciate your continued support.”
Over the course of 85 years, the credit union has grown to become the fourth largest credit union in Michigan serving more than 250,000 members across 33 branch locations, but their expertise isn’t rooted in volume. It comes from their team creating and maintaining an environment built on financial strength, product & service excellence, and community giveback to best serve their members, businesses, and communities.
With a current net worth ratio of 15.19% and an efficiency ratio of 44.17%, the credit union creates a business environment that upholds the betterment of those that they serve by giving back to their members. They recently ranked in the 99th percentile for member giveback by Raddon Financial, meaning Genisys gives more back to members than 99% of the credit unions in the country that Raddon works with. This giveback comes in the form of: low loan rates, high deposit rates, low fees, and more.
The credit union also offers products and services that grow their members' financial position. With their Genius High Yield Checking, members are paid an annual percentage yield (APY) of 4.07% and receive debit card rewards. Those 18 and under have a High Yield Youth Savings with an APY of 5.12% on balances up to $500. “This program aims to help our youngest members learn the importance of financial literacy by growing their savings,” said Buchanan. “Financial knowledge and capability are key in empowering an individual to reach their goals for financial freedom and choice - it’s never too early to start that education.”
An important part of the culture at Genisys is the investment of support to help build a strong future for their communities. They guide their actions with a Committed to Community approach, ensuring they foster sustainable solutions through projects that help community members learn, grow, and thrive by focusing on areas of: social investment, diversity, equity, and inclusion, and volunteering.
“We work to elevate our communities through many channels such as scholarship opportunities, financial literacy initiatives, event partnerships, and more; giving back for a greater tomorrow,” said Buchanan. “The team also emphasizes the importance of giving back through a commitment to time. Annually, the team at Genisys volunteers over 3,000 hours of their time with our community events and partners; understanding that building relationships and creating connections is the foundation of community.”
With a commitment to drive their local economies forward, Genisys upholds its dedication to service excellence to help individuals, families, and businesses manage their finances in a trustworthy, convenient, and economical manner while being a partner in community.
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